Augmented Reality- The next boom in the market

"Augmented Reality"
With every development in technology, the world is growing swifter and smarter. Technological advancements had changed imaginations into main stream business. Every passing day a new technology is created, developed and reformed as per our demands and needs. And with recent trends the more complex problem the technology solves the more sought after it becomes. Talking of current market scenario technology remains the prominent domain to rule. And focusing on the future, no doubt Augmented Reality is the king.
Augmented reality is the amalgamation of your real surrounding with augmented text or videos or graphics or GPS data created by computer, giving you an illusion of their presence in the real world. It differs from virtual reality as VR replaces the real environment with a simulated one whereas AR brings out the components of the digital world into a person’s perceived real world.
Augmented reality can be incorporated into any device having hardware components like sensors, processors, displays and input devices. As modern day smart phones and tablets computers contain all these elements along with cameras and MEMS sensors, they are suitable platform for AR devices. At present AR technology is rendered through an optical projection system, monitors, hand held devices and wearable display system may be HMD, eyeglasses, HUD, Contact lenses, Virtual retinal display and handheld.
Although Augmented Reality was first developed conceptually in early 1990’s and the 1st commercial application was the Yellow “First Down” line in football games appearing in television. But recent advances in technology have only just enabled AR to begin to touch its potential, especially in mobile context.

Categories of Augmented Reality

A key measure of AR system is how realistically they integrate augmentations with the real world. The whole process of working of AR can be divided into two broad categories:

Marker-Based System

In Marker based system any physical world symbol like a bar code, QR code or any symbol is used as a reference point for computer graphics to be overlaid. This 2-D marker is then placed in front of the camera of your device and through image recognition and image registration the object in view is identified and all the data are tracked. The recognition library may be able to compute the pose matrix of the detected image.

Marker-Less System

Marker-less system performs active tracking and recognition of real environment. This method uses a combination of an electronic device’s accelerometer, compass, and location data via GPS to determine the position of any object in view in the physical world.

Augmented Reality Uses:

Due to it’s immense potential to be used in various range of fields Augmented Reality is going to be the next technology boom in the market replacing Virtual reality. In the initial phase it was used in military, industrial and medical application but today it can be used in almost every field.
A transparent display through HUD (Heads UP Display) showing data like altitude, airspeed, horizon line etc is positioned in the direct view of a fighter pilot. Whereas the ground troops use HMD which display data like enemy's location within their line of sight.
Augmented Reality can provide the surgeon with information which is otherwise hidden, such as showing the heartbeat rate, the blood pressure, the state of the patient’s organ, etc. AR can be used to let a doctor look inside a patient by combining one source of images such as an X-ray with another such as video. Through AR surgeons can get live support on complex problems while operating.
AR can help industrial designers experience a product’s design and it’s operation before completion. Some companies use AR for comparing calculated and actual crash test imagery. AR can be used to visualize and modify a car body structure and engine layout. AR can also be used to compare digital mock-ups with physical mock-ups for finding discrepancies between them.
The largest application of AR can be now seen in the gaming industry. With the launch of games like Pokemon Go having 20 million active users, AR has demonstrated its potential growth in the field of gaming. The feel of virtual environment augmented with real doubles the fun and interest of users while playing game gives them a wow experience.
Entertainment & Advertisement
Movies like Avatar, The Matrix, Terminator, Mission Impossible, The Avengers are a few names where you can see good use of Augmented reality. In some scenes you might have seen your superheroes waving hands in the air and controlling technology and environment it’s not any superpower in reality but Augmented reality.
Many products ads show how you would look after using their products or accessories or how a particular dress will look at you or how a piece of furniture will look in your room without even having physical access to it, Then believe me they are doing this through AR. AR has become one of the hottest new advertising trends. From Toyota to Nivea, to Disney to TATA a diverse array of brands has now turned to AR to give their customers a real time experience in a virtual environment.
The above mentioned areas have seen an enormous increase in the application of AR but with the ongoing developments AR has now spread it spawns to almost every sector be it education, navigation, sightseeing, search & rescue, training & upscaling, tourism, maintenance & repair, sports, television, aircraft maintenance, home appliances, telecom & cable services and many more.
Market Potential
Augmented reality has just set its foot in the market and it has a long way to go. Some special apps have been designed using Augmented Reality to serve different purposes.
Pokemon Go, Ink hunter, Walla Me, Layar, Blippar, Spyglass, Theodolite, Star Maps, Google Translate, Wikitude, Augment App and Indifix have now really changed the definition of life and way of living.
Now AR is not just limited to gaming but with apps like Blippar and Augment you can bring the whole physical world to life. Products like Spyglass and Theodolite are now changing person's experiences of sight-seeing, navigation, outing and sporting. The educational Star Maps App gives you the full details of the star or heavenly body as soon as you point your phone to any star. As AR is coming into the mainstream it’s usability is also expanding.

Now it has become a technology that comes into our daily life use making our cores easy and accessible far beyond we could have imagined. Apps like Google Translate, Ink hunter, Indifix, Layar, Ion Road are not just a mere app rather they are tools that solve our day to day complex problems which earlier didn’t have any solutions.
To be precise these are just a few apps and it’s the beginning. With the actual potential of AR, it is really going to change the world we see today. Although recent AR devices like Oculus Rift, HTC vive, Google glass, Play station VRs sale has shown that mainstream acceptance is still going to be just beyond the reach of every common man but still down the line AR is the next technology ruling the market due to it’s better customer satisfaction offering and it’s major application in repair, maintenance and real time problem solving and interaction.

It’s low acceptance can be a result of low awareness among the people, initially high price, technically illiterate population, absence of proper marketing and advertisement and high inaccessibility. As AR will grow with time this gap is going to be filled. Research reports say AR is projected to register a CAGR 55.3% during 2016-2020 and going to touch a revenue value of $162 billion by 2020. With increase in IoT and Machine learning AR surely is going to make some serious leaps and bounds.

Leave a Reply